Need an Employee Handbook?

Detail your policies for staff and management with our fully customizeable handbook.


Expert Help for Your Spa

We're there whenever you need us!


A Spa Community

Share, network and learn with other MOTIVATED spa owners and managers to maximize your business.


Want to Sell More Retail?

Download our FREE spa retail guide to get started.


Welcome to JMPankey Partners

We specialize in spa operations, social media, website design, marketing and brand development. From spa treatment menus and promotional calendars to recruiting/training your staff, we offer step-by-step plans accompanied by useful resources and ongoing support.

Marketing & Social Media

Our marketing team creates successful, online marketing campaigns and websites for spa businesses. We help you navigate the world of social media and can manage all aspects of social media planning, SEO, marketing planning and execution.

Spa Operations

JMPankey systems are efficient and streamlined to make your business profitable. We take out uncertainty and replace with confidence. Our industry experience and best practices yield concrete results, while differentiating your brand and supporting your vision.

Spa Management

We create customized consulting services to assist in all your spa management needs: Recruitment, Training, Pre & Post Opening Support. We deliver 5-star guidance to clients from inception to opening and beyond.


Why Everyone Needs a Mentor

It doesn’t matter if you’ve owned a spa for years or if you’re a new spa manager, everyone needs a mentor. A mentor, or someone who invests in you professionally within a mentor/mentee relationship, can empower you, offer great advice, and put you on the path...
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What We Can Learn From Millennials To Make Us Better Managers

By 2020, the Kenan-Flagler Business School estimates that 46% or almost half, of the American workforce will be made up of Millennials. So, what does this Facebook-using, Netflix watching, Snapchatting group have to teach us about being better spa managers? Quite...
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Four Reasons Employees Fear Spa Consultants

Four Reasons Spa Employees Fear Spa Consultants

When my phone rings, more often than not, there is a General Manager or owner on the line feeling close to the end of their rope. They are so passionate about their business, so excited for something amazing to take shape and so baffled by the “if you build it...
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Spa Quality

4 Tips to Create Quality In Your Spa

It’s not always the case that quality and quantity go together, but in a spa setting they do. If you provide a quality experience you will increase your quantity of clients. You need to create quality in every aspect of your spa. Your goal is to want each guest...
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5 Tips for First Time Managers ii

How To Succeed as a First Time Spa Manager

Being a spa manager has its challenges. Being a first time spa manager has even more. If it’s your first time managing a spa, it can be difficult to know what to expect and how to excel in your position. These simple guidelines will have you hitting goals...
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SpaHive – A Spa Industry Mastermind

  JMPankey Partners Presents  SpaHive A One-day Mastermind and Social Community Event   Industry veteran and thought leader Julie Pankey, managing director of JMPankey Partners, has developed SpaHive, the spa and salon industry’s only day-long,...
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10 Steps for Preventing Spa Burnout ii

10 Steps to Prevent Spa Burnout

As a spa owner or employee, you’re constantly taking care of others and helping them prioritize their health and happiness. It can be extremely easy to lose sight of your own wellness while delivering services and treatments to others. If you’re not making yourself...
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spa management

5 Steps To Managing Negative Feedback in Your Spa

Customer Service is the cornerstone of your business. What are you to do when it’s not good and you are receiving negative feedback? Maybe you are hearing grumblings from employees or managers, comments here and there about things that you “thought” you were...
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Spa Management

5 Steps to Good Employee Reviews

Spa employee reviews can be tense and dreaded, but they don’t have to be! Every spa business should hold employee reviews annually around the date of when the employee began. There are many different reasons to perform employee reviews and they are beneficial to...
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Social Media Fast Facts for Spas

Now more than ever, you can harness the power of social media as a spa business! We all know the platforms but we wanted to share some more details about why they are important and the beneficial exposure for your spa. Here are some top facts you should know about...
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