As our series of SpaHive Mastermind events are just around the corner, we’re looking forward to some seriously productive, seriously fun and seriously successful days that will help you to take immediate action to tackle any of your nagging spa business challenges.
We are excited about the great number of spa professionals and smart folks like you, who will be participating in our SpaHive Mastermind and Pop Up Boutique on Tuesday, May 16th in Providence, RI. So, we thought we’d start to introduce you to some of the people you will be connecting with at the event!
Meet Susan Demers Weigold, JMPankey Partners and Lifestyelle Marketing Inspiration.
Her specialty is hospitality sales, marketing and PR. Susan shares 30 years of experience in sales and marketing for The Ritz Carlton, Marriott Hotels, Sheraton Corporation, Islands of The Bahamas, Experient, and Garrison City Broadcasting.
Here’s a little interview we did with Susan:
SpaHive: Why is the word “sales” such a turnoff?
Susan: Bad movies, and bad experiences! We think of sales people are assertive, scheming and trying to take advantage of us. But, in reality we are all sales people in our own way. Whether you are trying to coerce you kids into putting on a jacket or asking your staff to take on an extra shift, it’s all about the message and how to present it.
SpaHive: Can anyone do sales? Or, does it take a special person and skill?
Susan: Happiness is contagious! If you love what you do and are excited about the product (and really mean it) then your sincerity will shine through. Sales isn’t about being pushy. It’s about trust. You need to learn about your client and customer and give them good recommendations for products and services. Help them, not sell them.
SpaHive: How important is networking?
Susan: In today’s social media world, it’s all about connecting with the right people. We all get inundated with followers and people who want to connect. To the point of it being overwhelming some days. Don’t get me wrong, I love social media, content and media placement. There are times when you need to reach large groups of a targeted audience. However, the spa and hospitality industry is so personal, you need to connect one-on-one. You can’t test out products online and purchase them sight unseen. You want to see, touch, smell, and live the experience you are creating for your clients and guests. I’m looking forward to The SpaHive Pop Up Boutique for some of that personal experience.
SpaHive: What do you like about the SpaHive Mastermind?
Susan: As a business owner, I understand the needs of running a company. When you are wrapped up in the day-to-day operation, there’s not a lot of time, people or resources to help you get answers to challenges your business (and you) is facing. When you look at who will be at the SpaHIve Mastemind, it’s a dream come true. It’s not a tradeshow where I leave a business card and hope to hear from someone. No one is going to be talking at me, we are going to be using my business and yours as true examples. This is a real think tank! I’m excited to connect with colleagues and professionals who need advice or have had success that we can all share.
Meet Susan and other spa industry master minds at the SpaHive Mastermind in Providence on May 16, 2017. If you haven’t yet registered, we are still accepting applications and you can find more information HERE. Remember, there are limited seats, so reserve yours now!