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The ABCs of Retaining Quality Talent in Your Spa

November 7, 2019 by Julie Pankey Leave a Comment

The ABCs of Retaining Quality Talent in Your Spa

She greets clients warmly and genuinely. She gives them a thorough tour of the locker room. Once they’ve changed into their robes and slippers, she guides them to the relaxation area as she asks them about their day. Once they arrive in the relaxation area, she offers them lemon cucumber infused water and shows them…

Filed Under: Employee Training Tagged With: advice for spa directors, advice for spa owners, day spa, hiring spa employees, medical spa, retaining spa employees, spa director, Spa employees, spa manager, spa owner

Beyond the Spa – Building a Great Spa Website

October 17, 2019 by Julie Pankey Leave a Comment

Beyond the Spa – Building a Great Spa Website

If you’ve followed me for any amount of time,  you know how much emphasis I place on properly marketing your spa. A good website should be at the core of your marketing strategy. When I say “good website”, what images pop into your head? Spa marketing goes beyond the four walls of your spa, so…

Filed Under: Branding, Marketing, SEO, spa management, Spa Management & Operations, Treatments & Services Tagged With: advice for spa directors, Blogging, spa branding, spa click to chat, spa marketing, spa seo, spa style, spa website, YouTube

Hustle Is Overrated. Two Steps to Find Your Zen.

July 26, 2019 by Julie Pankey Leave a Comment

Hustle Is Overrated. Two Steps to Find Your Zen.

How do you find your zen when hustle is such a strong theme in our society? You’ve seen the memes on Instagram. You’ve scrolled past the graphics on Facebook. Hustle is glorified in our society. Working 60-70 hours a week somehow means you’ve achieved super-human status. Hey, who wouldn’t love to be super-human? The reality…

Filed Under: Inspiration Tagged With: advice for spa directors, advice for spa owners, Find your Zen, How to find your zen, self care, spa director, spa directors, spa owner

3 Ways to Market to Millennials

July 18, 2019 by Julie Pankey Leave a Comment

3 Ways to Market to Millennials

If you think marketing to millennials is a waste of time and money, maybe you’ll think differently by the time you finish reading. What are some stereotypes that you’ve heard about millennials? They’re lazy, not loyal, self-centered… the list goes on. No matter what your feelings are about millennials, they need to take a back…

Filed Under: Marketing Tagged With: advice for spa directors, hotel spas, online spa marketing, Spa Business Tips, Spa Consulting, spa industry, spa marketing, spa training

Recent Blog Posts

  • 5 Ways To Show Your Spa Clients They’re Appreciated
  • The ABCs of Retaining Quality Talent in Your Spa
  • SpaHive Norwich: A Look Inside the Connecticut Experience
  • Beyond the Spa – Building a Great Spa Website
  • Award remembers former Spa at Norwich Inn employee

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