The lazy days of summer are here! Beach, family vacations and hanging around the pool, a time to rest and renew after a long winter. It’s also the best planning time for your spa business. At this time of the year, we have the opportunity to look back at the past six months and forward to the next six. The months pass so quickly, often leaving us frazzled with little time to get things done. There is no reason to fall behind – use the summer for assessing your business and planning ahead.
At JMPankey Partners we recommend the following summer tasks for your day spa business:
1. Assess Your Business
What do your business numbers say about the health of your spa? You need to look at trends over time to get a clear picture of what is happening. Run your retail/service/utilization/client retention reports for a 3-4 month window. It is important to look at month over month, it’s also beneficial to see a longer period of time. Review numbers with your marketing calendar and determine what programs and incentives were successful. Review your retail and services numbers, see which services and products are your top 10 sellers. If there are services and products that aren’t selling, its time to delete, re-create and promote.
Here are some helpful posts:
2. Plan Your Fall Marketing
We hate to say it, but fall is only 12 weeks away. It makes us sad too, but there is no time like the present to get your fall/winter marketing designed and ready to go. Plan your marketing from September through December. Set up vendor meetings and hold a staff meeting for a brain storming session. Make it fun, at a staff barbecue or out for drinks after work.
3. Refresh Your Spa Marketing Materials
The only question to ask is “What has changed?” Do you have a new address, website, social media channel, services or products? Are your marketing materials out of date? Remember that your logo, color, style, menu all communicate your brand. If you don’t keep them looking current, fresh and sharp, the client will think the carelessness could spill into their services.
4. Update Your Social Media
You should consider your social media part of your branding and marketing program – they go hand in hand. Review all of your social channels and determine if you are using them to your advantage.
Here are some pointers:
- Clean house: Look at all your social media channels and ask “Do I need this channel?” Nothing is more unprofessional than someone visiting your Twitter account or Facebook page and the last time you posted anything was years ago. The message that you send, is that your business isn’t important.
- Change your passwords: Best practice is that you change your social media passwords on an annual basis. It protects your accounts from hackers.
- Consistency: All of your social media channels should look and feel the same. Your logos, colors, image should be consistent.
To read the full list, read our post Spring Clean Your Social Media.
Now it’s time to get to work on your summer to do list. Enjoy your summer and happy planning.