In a recent article in the the New York Times “After a Spa Day, Looking Years Younger (O.K., They’re only 7)” the author Julie Turkewitz explores the rising trends of spa services for the 4-14 age group. There is no doubt about it, spa services for this younger demographic are definitely on the rise.
The International Spa Association said that 25% of the country’s spas now offer services for the under 13 set, up from 15% four years ago.
This spa industry trend does not seem to be moving anywhere but up. Many resort destinations and smaller spas are offering a suite of services for this mini crowd, everything from nail services to birthday extravaganzas. Not surprisingly, Disney resorts and cruises have the Bibbidi Bobbidi Boutique, which offers hair, nails and makeup for all the little girls wanting to emulate their favorite princess. (I’m sure many of you have visited this enchanted place.) Other companies offer home parties for the tween set, or a solo location offering a full spa experience for kids.
Why is this trend rising? Are they following their mothers’ footsteps? Some people and therapists would argue that we are sending the wrong message about beauty to our children, others say it’s harmless fun and a great way to share pampering experiences with friends and family. No matter your personal thoughts on the trend, it is not going anywhere. It is a new revenue stream, that if done well, can be extremely profitable.
The question is: Should I offer services to children at my business?
Here are some definite questions to consider:
- Does my location lend itself to spa services for children?
- Do I feel comfortable as an owner having children in my place of buisness?
- Has there been a demand for services from clients?
- Is there a market for child/tween spa treatments?
- What is the market competition?
If you are not ready to jump into this spa trend, maybe offer mother/daughter services, or smaller services such as nails or mini facials. Test the waters, you may be surprised at the response from your clients. The bottom line is the tween set needs skin care and you have the ability to provide a professional yet relaxing and fun experience for them.
Share your experiences with us!
Posts/Articles of Interest:
- Milk and Cookies – New Spa Opening for Kids
- Increase Your Retail Sales In Your Spa
- Create a Marketing Calendar for 2015