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Greater Boston Area, January 21 – JMPankey Partners, the leader in spa operations consulting, announces trends for 2016. The industry is off to incredible start with the latest Spafinder Industry Trends report. However, for the small to midsize spa, these trends are sometimes hard to incorporate into the spa and market. There are often multiple limitations. It is important to reflect on each trend and determine if they are something that business owners can build into their 2016 Spa Business Goals.
The industry is progressively moving forward from enhancing sexual health, wellness, uberizing spas to fitness surfing. Consumers are savvy and are looking not only to enhance their beauty but wellness also. “Time is limited and spa customers want to get the most out of their time and money. No matter what you decide to integrate into your current offerings, know that customization and creating exceptional client experiences will never go out of style,” said JMPankey Partners Founder Julie Pankey. “Clients want to make a personal connection to their therapists and feel that their time is well spent.”
After reviewing the SpaFinder Industry report there are a few trends that stood out that could be adapted to the small to medium spa. They are Workplace Wellness, Uberizing Spa & Wellness and Wellness for Kids. Workplace Wellness: There is no mystery that healthy and stress free employees are productive employees, study after study has shown this to be the case,” commented Pankey. As employers are recognizing the importance of supporting the wellness of their employees, it opens the door for spas to jump and and be part of the program. “How can your spa nurture local businesses? If you have not thought about it, now is the time. Think about creating a corporate wellness program that you can offer to local companies. Reach out and educate them on your services and benefits to their employees. You may even consider going on site and offering services at their place of business or schedule specific corporate days or times,” she shared.
Uberizing Spa & Wellness: Who doesn’t love the convenience of an app? Its quick and immediate and convenient. The leaders in this market are massage, nails and beauty, newly created apps that allow technicians to be at your door in under an hour. However, spas still have the upper hand in offering a full service facility with all the bells and whistles that you don’t have at work or your home. “How can a small spa compete with this growing trend? By offering specialized hours of operation to service your busiest of clientele. Take a look at your current utilization levels, what are your most and least buy times. Survey your clients and ask them what they would want. Use on line booking for convince and text messaging to service your clients,” said Pankey.
Wellness for Kids: Families are busier than ever, and kids are feeling the stress like their parents. Pressures from school, television, poor diet are creating tension and stress in young children. Parents are looking for natural, healthy and non invasive ways to restore balance and calm. Resorts and fitness facilities are responding with family-centered activities that focus on experiences and relaxation. “Now you may not have a fitness studio or a large spa, but your business can respond by offering a family spa day package or mini restorative treatments for kids, that will introduce them to the benefits of spa wellness. You could host a family spa day with mini treatments that get booked, finished with a healthy lunch catered by a local business. The trend towards kids wellness is going to continue and creating opportunities within your business to cater to that market will keep your spa ahead of the pack,” said Pankey. No matter where 2016 takes the spa business, keeping it personalized is the key. Take inventory of spa clients, uncover their needs and desires and spas will surely have a successful year.
JMPankey Partners specialize in spa operations consulting, social media, website design, marketing and brand development. Founder Julie Pankey, known as the 7-Figure Spa Consultant, is a results-oriented spa industry expert and visionary. Julie has contributed to the success of such companies as Four Seasons Hotels and Resorts, Spa at Norwich Inn, Marriott, Cliff House Resort and Spa, Catania Hospitality, Pacifica Hotels, Fluhme Beauty, Christopher Drummond Beauty and OSEA Malibu.