Now more than ever, you can harness the power of social media as a spa business! We all know the platforms but we wanted to share some more details about why they are important and the beneficial exposure for your spa.
Here are some top facts you should know about the most popular social media platforms:
- Facebook drives more referrals than any other social media platform according to Shareaholic.
-Wordstream states that “In any given month, approximately 1.28 BILLION people are active on Facebook – roughly the equivalent to the entire population of India, the world’s second most-populous country.”
- Twitter has 305 million monthly active users.
- Instagram reports that since they launched in 2010, 40 billion photos have been shared and over 80 million are shared daily.
- Pinterest users are 79% female, and 88% purchase the product they pinned.
The chart below is an ISPA Consumer SnapShot about the social media habits of spa goers:
So, it’s evident that social media is an important aspect for spa clients in both following and engaging with your business, but where do you begin? It’s easy to get overwhelmed and not know how to begin engaging with spa customers. Before you even write your first Tweet, consider what Christopher Lister, SVP, Sales & Marketing for Constant Contact says: “The online community has little tolerance for self-promoters who view social media as a means to free advertising.” To echo his statement, another authority on social media interactions, Stephanie Nairn of G Adventures, reiterates this viewpoint: “Think of yourself as a publisher more than a marketer.”
To apply these statements, embrace the 80-20 rule.
80% of the time, make sure your content is valuable and enjoyable to your audience.
20% of your content should relate directly to your business and what you’re selling.
This rule in social media helps you offer valuable information while still promoting your spa business.
In general, look at social media best practices objectively. Set goals that are measurable. Dedicate resources to develop this area of your business. Make sure each profile is filled out correctly and update the important information, website address, phone and hours of operation, on a regular basis. Determine a schedule for posting, but give yourself freedom to interact spontaneously as well.