Last week we published our workbook “How to Use Social Media to Find New Clients for Your Spa” to encourage spa business owners and managers to take lead generation into their own hands. This resource guides users through the process of finding the right people, places and groups for their spas on Twitter, LinkedIn, Facebook, Pinterest and Google+ with the goal of engaging with and converting potential clients.
We thought it would be a good idea to share some facts about Google+ since it’s a relative newcomer to social media and there are many misperceptions about it. While there is still some doubt as to the network’s usefulness for connecting with clients and its future in social media overall, the vast majority of reputable social media marketing sites, such as HubSpot, Social Media Examiner, Constant Contact and Hootsuite, continue to encourage businesses to use it. Hopefully, the following tidbits will show you why Google+ is worth your time:
- Minimal effort. It’s already integrated into most social media management platforms and sharing buttons, so maintaining an account doesn’t require a lot of additional work.
- SEO. We’re all trying to maximize our search engine optimization with Google, so why exclude Google’s own social media network? Some say it isn’t a factor in their rankings and others say it is. Why risk it?
- A growing audience. Google+ reports 300 million active monthly users while Twitter has “only” 240 million. (Facebook’s numbers are upwards of 700 million to 1 billion.) Other measures indicate that about a quarter of the world’s internet users are active on the network and that more than half of Fortune 500 companies have a presence on Google+.
- Local presence. Google claims they have verified Google+ local pages for 20% of all the world’s businesses! Google search results display a business’ Google+ local places page AND prompt Google+ users to review these businesses. FYI, this occurs whether or not your business has claimed your local places page. We see this as free marketing you should use to your benefit – and monitor for feedback and negative comments. (It could be the only way a client expresses their dissatisfaction with your spa.)
If you are active on Google+ or would like to be so, check out our social media prospecting workbook to help you navigate and actively use the network to seek out potential clients.
Ultimately, we encourage you to do what works for you because we recognize that every spa is unique, from its target client to its local market. There is no one-size-fits-all social media site or silver bullet for your spa’s marketing efforts. If you have any questions for JMPankey, please post them in the comments or email Julie directly at Julie@jmpankey.com. We’d love to know about your individual experiences with and tips for Google+ and social media in general. Sharing information with our spa family helps us all progress and thrive.