Drawing on local traditions, folklore, specialties, events, seasons and using regionally unique ingredients for your treatments and promotions. These influences are not only what spa clients want, they are one of the best ways to distinguish your spa from the crowd!
Pulse magazine, the official publication of the International SPA Association, stated in their annual industry research findings:
“Spa goers are increasingly well-traveled–they’re in touch with trends and often want to experience a new culture through the rituals and ingredients uniquely local in a spa’s region.”
Download this guide today for:
- Ideas and resources to help you identify and integrate local flavor
- Examples from other spas
- A step-by-step exercise to creating a unique treatment for your spa.