With so many ways to market small businesses, business owners need to take advantage of several ideas to maintain and grow a solid client base. Marketing a day spa includes building a website, engaging in social marketing (facebook, twitter, youtube), direct mail marketing, email marketing and in-person marketing. Use a variety of marketing techniques to educate potential clients of the many benefits your day spa has to offer. Reaching people and convincing them to try your services may be difficult at first, but the additional business is well worth the effort. Use both old and new marketing techniques to be the most successful.
Identify your target market. Since day spas provide services, such as microdermabrasion, chemical facial peels, Botox injections and other anti-aging procedures, your target market is generally men and women over the age of 35 who want to look younger. These are typically working professionals, some who are divorced and want to look more attractive, while others lead active outdoor lives that may have taken a toll on their appearance.
Advertise on the internet. Most people scour the internet for reviews from bloggers, sites like Yelp and Citisearch, and just on plain old Google. The internet has become the new “back yard friend” who helps people to decide where to go and why.
Create a direct mail campaign to send postcards and brochures to those in your target market. Purchase a mailing list from a reputable marketing company (read reviews or visit the Better Business Bureau website for more information) or use the tools provided by the U.S. Postal Service or other delivery services to target those living in certain zip codes. Research the demographics of these areas online to find locations that match your target market group (over 35, working professionals). Many city and town websites describe neighborhoods on their websites along with the types of people who live there. Contact local real estate agents and ask where professional people over 35 typically live–and offer the agent a free service for the advice!
Create a website to promote your day spa services online. Include your web address on all marketing materials. Ask clients to provide their email address to receive updates about services, discounts and other information. Offer discounts for customer referrals. Create a newsletter to promote better living or offer advice on skincare and other health issues. Providing valuable information to customers usually leads to long-term business relationships.
Create a Facebook fan page to connect with clients and potential clients. Engage in Facebook advertising using specific keywords to target your market online. Provide valuable information to keep clients interested in your business.
Participate in charity events, trade shows and other community events to promote your med spa. Hand out literature, business cards, discount coupons, free gifts including pens, mugs, towels and other items with your business name printed on them.