A warm welcome to guest blogger Jeannie Frazier, Director of Sales in the Americas for THÉMAÉ. Friend and colleague, Jeannie is a 20-year spa industry veteran with expertise in sales and account management, brand education and relationship development. She has worked with such prestigious brands as Bumble and Bumble, Luzern and Sundari.
Below, she graciously shares her takeaways from a recent spa industry conference in Morocco.
After attending the Global Spa & Wellness Summit (GSWS) in Marrakesh, I brought back a few things that really made a serious impression.
The Loneliness Epidemic
“We used to die of old age, soon we’ll be dying of loneliness,” said Nordstrom. Urbanization, technology and demographic shifts are driving an overarching sense of “aloneness” that spa and wellness centers will help abate. Thirty years from now, 60 percent of households will be single. (In Stockholm, 64 percent of households are already single and in Amsterdam, 60 percent.) As an industry of touch, spas can combat this trend, delivering connectedness in a world that has created a dependence on screens for company.
Wellness Communities Make Comeback
Before the economic downturn there was a lot of talk of “spa real estate” but many of these projects crashed and burned right along with the economy. Now whole communities – and even whole cities – are being designed and branded with wellness at their very core. (Research released at the 2014 Summit showed that this market is now valued at US$100 billion.) Mixed use properties, the combination of hotels and residences, have emerged as a potentially viable financial model in this sector, though one that still requires careful planning and understanding of its nuances.
With wellness being a very big impact on the future, the benefits of tea have a strong space in the wellness world.
Tea & Spring Water
THÉMAÉ, the Japanese name for the tea preparation ceremony, symbolizes a world of sensations, beauty and pleasure that comes to life in a unique place in Paris and at the heart of a radically different range of treatments.
The tea plant has over 30% of polyphenols (one of the highest levels of antioxidant concentration known) and contains antioxidants 200 times more potent than Vitamin E. Thus tea actively contributes to slowing the skin’s signs of aging by neutralizing the free radicals that breaks down collagen and elastin.
THÉMAÉ celebrates the tea benefits and brings them into the heart of each formula in the precious Complexe des 4 Thés® (4 Teas Extract) which blends the regenerating white tea, the stimulating black tea, the soothing rooibos or « red tea », and the antioxidant green tea. Each treatment enhances one of these teas and combines it with a well-balanced spring water to keep its ultimate purity.
Questions about THÉMAÉ products or Jeannie’s experience at GSWS? Connect with her on LinkedIn.