The new year is almost here, which is a time for new beginnings, new resolutions and a new updated marketing plan. Now that December is soon to be a wonderful memory it is time to get out the pen and paper and start creating your marketing plan for 2015. It can seem like a daunting task, but not to worry, JMPankey Partners will give you the tools to get a jump start and create the best marketing plan for 2015.
Steps to Creating a Spa Marketing Plan
Review last year’s marketing performance. Take a look at all the promotions and events that you held this year. Which ones were a success and which were not? and Why? Be honest with your review. Marketing can be hit or miss depending on a lot of factors: timing, execution, deliverables,and product. The 4 P’s of promotion still apply: Product, Place, Promotion, and Price.
Look at a Calendar. View the entire year and pull out dates of importance; Valentine’s Day, Mother’s day, graduation, Easter, bridal season, back to school, Thanksgiving, Winter holidays, to name a few. Decide what holidays you want to incorporate into your Spa Marketing Plan. Write them down and decide what you actually want to promote and how you will do it. For example: Mother’s Day, Gift Certificates and Mother/Daughter Makeovers. Think outside the box, such as cause-marketing or having an event.
Get Your Staff Involved: Your employees are a valuable tool for for Spa Marketing Planning. Hold a marketing meeting and get everyone’s input. It helps to build your team and get staff involved. Your team will love that you value their suggestions and be excited for the year ahead.
Work with your Vendors. Schedule a meeting with your vendors and present your Spa Marketing Plan and ask that they partner with you on a few of the events. Vendors have many resources from trial size products to working with you on site for an event. They also have “product specials” that can be paired to a promotion.
Create Spa Marketing Calendar. Once you have your Spa Marketing Plan sketched out, put the plan into a working document that you can share with staff and managers. Having it written down with dates for execution keeps everyone on task and ensures you do not miss a marketing opportunity. The plan does not have to be fancy but it needs to be clear and concise.
A good Spa Marketing Plan should incorporate your social Media channels also. The channels are part of your promotion efforts. A thorough plan should take about a day to complete and another day or so to tweak. Additionally, you can outsource your marketing efforts to a spa consultant that can help you pull it all together. At JMPankey Partners we are here to help with all your spa marketing needs. If you would like more information on our services, please contact us.
We love to hear how other spas plan their year. Please share with us.
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