JMPankey Partners African business consultant and blog contributor reports on African Spa Trends. We hope you find a few interesting morsels as we look into the world of international spa trends.
Leading a healthy lifestyle has become the number one priority in most people’s lifestyles. As a result, this has triggered most hotels, camps and lodges in Africa to incorporate spas to provide new age health therapies to their customers. Let us see below the most current Spa trends in Africa.
With stress levels in most individuals rising due to strenuous lifestyles, spas have discovered a solution to fighting this stress. This is a massage that incorporates mindfulness and body work techniques, leading to relieving of stress, emotions and the brain. This therapy has improved individuals stressed lifestyles to a less anxious, more productive and happier lifestyle.
The modern world is slowly detaching its people from natural environments, e.g. rural to urban migration. Spas in African society have introduced earthing in their spas because, it is rare for people in urban life to come into contact with the ground. As such the body may be denied some benefits which come from getting your feet into contact with the ground. Nature grounding involves getting into direct contact with your feet on the ground, and this leads to stabilizing human natural electrical rhythms in our bodies.
With most spas being limited indoors, a new trend of outdoor spas has been on the rise in Africa. These spas mostly involve activities out of norm like tree planting, learning about wildlife animals, tropical forests and swimming. This has been viewed as a very strong method of humans reconnecting with the nature which has so far been lost through urban lifestyle. These Jungle spas have special areas meant for body therapies, where only natural extracts from plants are used. To make the jungle feeling more intense, all therapies are performed beside pools, right inside the forests or on the beach.
These are the most common spas not only in Africa, but also in other continents and are meant to put city stress away for a moment. These spas are located in major cities/towns and are meant for city dwellers who can easily pop in for a moment and replenish their lost energy during the day’s hustle. Treatments in these spas are very flexible as they vary from half to full day packages to suit everyone’s schedule. The services in either of these packages are of incredibly high standards and quality, hence no need to worry which one you pick.
Incorporating both hot and cold in spas
Most spas have only hot services like sauna, hot rock massages etc, this is not a bad therapy as it will detoxify and help one relax. However, African spas have shifted into incorporating freezing cold treatments as well such as ice scrubs and ice rooms. This therapy is popular amongst athletes or people who engage in a lot of manual work, to reduce pain and inflammation of joints.
Dining and spa package
This usually will involve enjoying a meal together with a fine spa therapy. This is viewed as an appealing experience by most people, as it is a rare therapy in most spas. This has become preferable to most clients as it is considered one package with two services, the thought of saving that coin sounds like a good deal. Clients go for this package also because it is suitable when celebrating various special occasions. This is because one is capable of selecting a package complimenting specific occasions, like spa-ing and wine for a romantic celebration.
Wellness branding messages in hotels
When most people are on vacation or business trips, they most likely spend their time in hotels. Here they may forget their health and over indulge in too much eating, drinking, working or even less sleeping. This can be hazardous to one’s health; African spas have made an effort to remind everyone who visits that their are wellness offerings in these hotels e.g. visiting a spa service within. This will probably help one leave the hotel healthy just like when they came in!
This is a trend being used in African countries and globally to promote spas and their services to stressed out individuals. This is achieved through the help of social media sites such as facebook; twitter etc to advertise spa’s therapies that will help you lead a healthy life.
Be healthy and strong!
Much love from Kenya, Chloe