As the 4th of July came and went so fast with little opportunity to plan, I was just thinking how many of my customers ask how they can increase business over the holidays.
Most holidays are traditionally family oriented. So, many of the hotel properties that I work with find themselves trying to capture business when most people are interested in activities other than spa. Here are a few of my favorite tips to capture spa business over the holidays:
- If it is a summertime holiday, such as the 4th of July, you might want to focus on family oriented spa activities. I have had much success with creating an outdoor poolside oasis for family-friendly services. How about a kids ice cream sundae bar? You can create an area out by the pool to perform mini manicure and pedicures for children under 12. Me! Bath ice cream products offer an array of “flavors”; I say go for chocolate, vanilla and strawberry. You can create a fun service poolside that includes an ice cream soak, sherbet scrub and body icing moisturizer. Include a small milk shake or child’s size real ice cream sundae. Mom and dad can relax in their lounger and receive a foot massage or poolside manicure.
- Over the winter holidays we have had much success with combining cooking and spa. One successful endeavor was a Gingerbread Package which included gingerbread house making, hot cocoa and side-by-side manicure and pedicure combination featuring a locally made gingerbread sugar scrub and body butter.
- At ski resorts it is often hard to get families off the slopes and into the spa. If you have a kids’ club that makes things easier, but if your resort does not offer a kids club here is a fun option at a ski resort. PJ’s and s’mores Slumber Party, a mini slumber party healed in your hotel room or suite after dinner. The whole family can indulge in spa services. The exhausted parents can enjoy a couples massage while the children receive fancy manicures with nail art designs, pillowcase crafting and goodie bag. All followed by family s’mores making.
- My final tip is creating a new revenue stream in your spa that is not really treatment focused. We have had success implementing a Friday Night Family Fun Package that includes star gazing with an astronomer, spooky tales as we walk through the resort, a stop at the candy counter for penny candy where everyone fills a bag, all finished with popcorn and a movie outside by firepits. We have charged up to $199 per family for this package. (If it’s cold outside, do it in a function room.)
I hope this fuels your creativity as your creating family friendly activities during the holidays. Always remember, think outside of the (gift) box!