By 2020, the Kenan-Flagler Business School estimates that 46% or almost half, of the American workforce will be made up of Millennials. So, what does this Facebook-using, Netflix watching, Snapchatting group have to teach us about being better spa managers? Quite a lot! From being collaborative to having a second-nature understanding of technology, there are many strengths within this new generation that others should take note of and harness.
As spa owners and managers, we can harness the savvy skills of our millennial staff and make sure that we are training them in a way that keeps them engaged and motivated. Additionally, you want to make sure that your spa is “millennial-friendly” by offering online booking, free wi-fi, and access to your business through multiple online platforms.
Millennials are born out of the most diverse generation that there’s ever been. Not only are they surrounded by varying races and ethnicities, they also come from different home-life situations. Millennials are connected to the rest of the world and love to collaborate. They like to work together for an end goal, Have your millennial staff join forces in brainstorming marketing ideas and using social media to get your spa message out.
See The Big Picture
Millennial’s like to see the big picture. Without knowing where the organization, or spa business, is headed, this generation loses interest. It’s not that Millennials need to manage things at a higher level, they just want to see what they’re contributing to. Millennials At Work, Reshaping the Workplace, explains it like this, “Millennials want their work to have a purpose, to contribute something to the world and they want to be proud of their employer.” As you communicate to your spa team, focus on the vision and end-goal of your spa. Once they can get behind your vision, they’ll be more likely to be “all in” .
Millennials value flexibility in their work life as well as life/work balance. This generation expresses that flexibility in their work schedule is even more valuable than cash bonuses. Embrace this tip from this generation and be more flexible. Is there a way to give spa employees a day off every month for personal growth? In your own life try to set up work boundaries. Encourage spa employees to take time for themselves and manage stress.
It’s About Who You Know
Don’t be surprised if your spa employees have lots of connections outside of your spa. Kenan-Flagler Business School highlights that Millennials “have an outward-looking perspective and interact with an extensive network of communities beyond their employer”. Don’t allow this networking to intimidate you or make you uncomfortable as a manager. Encourage connections outside of your spa and make sure you’re offering your employees a great environment to work in. Ask about local groups and meet-ups they may be involved with and see how the spa can be part of that too.
Be Tech Savvy
They’ve grown up with it, after all. Smartphones, tablets, and computers are how the younger generation socializes, learns, and stay entertained. Leverage this strength to your spa’s advantage. Assign employees some social media responsibilities and for their feedback and suggestions on how to reach out. Additionally take your spa to the next level, with a savvy spa management system, to book appointments and sell gift certificates and products online, use tablets for client intake forms. Ensure that your website is quick loading and easy to use and mobile friendly. Last, but certainly not least keep up with the latest skin and body therapies and technology for age management and to provide a memorable guest experience.
Technology is not going away and by embracing our millennial employees and having them be part of the vision of your business, you will become a better manager and have a more profitable spa.