A one-time project or ongoing help, you choose what you need.
If you do not see what you’re looking for, please contact us directly.
Competitive Market Analysis
Would you buy a house without a home inspection? No, neither should you operate your business and not know your competition! A competitive market analysis provides actionable data that helps you develop business strategies, identify opportunities and weakness in your own business and competitors, and re-position your business as needed. Since the market changes year over year, this data is essential for helping you learn how your business compares. Be ahead of your competition, be better.
Social Media Analysis/Management
When is the last time you posted to your Facebook or Twitter account? If you can’t remember, it may be time to hire a team to keep your social media channels current. We analyze your current social media platform and make recommendations to your program. Depending on how many channels you are on, we can manage your online presence. Cost starts at $250 and increases with additional platforms and time commitment. Keeping engagement with your audience is critical to business growth.
Equipment and Product Selection
JMPankey Partners knows how important the right equipment and products are for your business. Our proven network has saved our clients tens of thousands of dollars and hours of headache. We have done the research, negotiated pricing, and formed partnerships so it’s easy for you to gain access to the very best our industry has to offer. We can detail out the best brand partnerships that align to your spa’s vision.
Do you have a business website? If you need a brand new website design, complete with social media, blog and SEO, we can do it creatively, quickly and professionally. JMPankey Partners understand the beauty business and what drives clients from your online presence straight to your front door.
Secret Shoppers for Success
Secret shopping is the best quality control method to make sure your business vision is being met. JMPankey Partners will mystery shop and issue a report on findings. Secret shopping is a great tool to objectively measure quality and consistency of service and treatment.
SEO is an investment in your business’s future! If your website isn’t on the first page of search results for your top keywords, you are missing out on a large piece of potential business. Our digital team will optimize your SEO for your business.
Employee Satisfaction & Engagement
Happy employees make a happy and successful business. JMPankey Partners will survey your employees about their job satisfaction. All results are sent to you with recommendations and strategies to keep your employees happily engaged.
Treatment Menu Design
Are you looking to write a treatment/service menu that is true to your business vision and will attract customers? JMPankey Partners has created menus for hundreds of spas and salons, including internationally rated five star resorts.
If you feel your spa compensation and payroll are not aligning to your business goals, JMPankey Partners can help. We look at your compensation program and last two months of payroll in order to analyze and make recommendations. There are many factors that contribute to your payroll being high and we can give you strategies to get back on track.
Public Relations Strategy
PR is all about managing your reputation. We do more than “tell your story.” We get you and your business out and in-front of clients through print, TV and online media, schedule speaking engagements, write speeches, coach owners on conducting interviews, issue press releases, organize special events, and create a positive buzz for your business. We have established relationships with local and national, consumer and industry media. Based on you business needs, we can create custom public relations plans that get results.
A sports team would not operate without a playbook, nor should your business. With our customizable employee handbook, your business policies are detailed out for all staff and management. Some of the areas addressed are company policies and procedures, workplace commitments, work performance, discipline, termination and health and safety.
Strategic Marketing Plan
Not sure how to create an effective annual marketing plan? We will help you determine measurable, realistic goals and then develop actionable strategies to help you reach them. Our plans are practical and easy-to-use with metrics built in for measuring success.
Menu/Service Analysis and Update
Your spa services are your business, but are they aligned to your retail program and branding message? When is the last time you took a hard look at what services you are selling? JMPankey Partners will review your menu, services and reports giving recommendations for an updated menu and service platform.
Website Evaluation & Revamp
Let’s face it, your online brand is as important as your spa. Have you given your website the time and attention it deserves? Is it mobile responsive? What about SEO? Our digital marketing team will analyze your website’s current SEO and ranking to give recommendations so that your website performs at its optimal level for your business growth. We review your website goals, branding, content, SEO and page performance. We then redesign your site as needed to drive visitors to your site and business.